Our Approach

To best reach Monkey Mia’s audience in today’s competitive world, a brand was designed that captured the marvel of dolphins.

Branding Effectiveness

Insight’s ROI approach gives you a greater Return On Investment by making your branding and communication more effective.

Making your branding more effective is paramount and our ROI approach will help to build your brand’s recognition and reputation by addressing 5 Key Branding Effectiveness Questions – brand positioning, brand strategy, branding policy & plan, visual branding development, new brand implementation.

These 5 Key Questions are covered below.

Digital Branding innovation diagram

How do I shift my brand to its ideal market position ?

The diagram shows you the process we go through to identify a perceptual branding map that uses the market’s key attributes to assess the relative factors that separates each brand – thus positioning each one in its competitive market position. The next task is to identify the ‘ideal market segments’ that offer the greatest potential for strategic growth, and then, to shift your brand towards these segments with a new brand – one which incorporates the ‘ideal attributes’ preferred by those segments.

Brand positioning

Where should I focus my branding effort ?

An effective brand needs to be strategically focussed into the market segments that will offer the best ROI. In order to build trust and importance in people’s minds, the brand has to be able to lift perceptions amongst existing and potential clients. The aim – to be the most preferred brand.

Brand Strategy

What branding policies should I put in place ?

Taking your business to the next level requires a specific branding policy and a plan that will ensure the amount of communication effort put in, will result in your targets being met – over the short and medium term.

Branding Policy Plan

How do I design the ideal visual brand image?

Breaking through the intense competition requires a better visual brand image than the others. The diagram shows you the 4 Design Phases we go through to ensure your brand is effectively positioned through the design of an ideal brand image – one that will have strong appeal amongst your target audience.

Building brand recognition reputation

How do I manage the launch of my brand?

A new brand has only one chance to be launched well. If it isn’t, the first opportunity to enhance your brand’s reputation has been lost – and may never recover. Carefully project managing the launch process to ensure the investment in the new brand is effective is extremely important.

Branding Implementation

ROI Approach

Insight uses its ROI Approach to ensure all of the branding and visual communication issues are considered in their strategic context. In other words, branding and communication that is designed to give you a Return On Investment.

Our ROI Approach movie presentation shows you how we can help to improve your business and build your brand’s recognition and reputation.

Click on the movie link to play Insight’s “ROI Approach”.

Insight made it so easy. The process was a breeze, from providing excellent design concepts to executing final amendments on a tight timeframe. The team at Insight were always available when needed.

Ryan Steenkamp
Analyst/Leasing Administrator
Finbar

Insight Design have worked with Iluka on a number of design projects from websites, annual reports to internal communications and strategic communications planning. Their expertise in the entire design process from identifying the needs of the client, establishing audiences and creating a style that works for the organisation is first class.

Leigh Nastasi
Adviser, Corporate Affairs
Iluka Resources Limited

Insight Communication and Design are a passionate and talented team of designers and developers who work closely with us to achieve outstanding results. They recently produced a creative and engaging new website design for our company, and they continue to amaze us with their fresh ideas and innovative designs for our posters and marketing material. We love working with them and highly recommend them.

Karen Ridley
Office Manager
Battery Minerals

Since we moved to Insight for our corporate marketing and annual report production we have been nothing but impressed. The team at Insight are professional, creative and responsive and have produced excellent results for MMA Offshore. From the quality of the conceptual designs through to their efficient, timely and cost efficient project execution we would not hesitate in recommending Insight.

Liz Buckey
General Manager - Corporate Development
MMA Offshore Limited

Insight Communication & Design completed the design and production of Independence Group NL’s annual and sustainability reports a number of years. They provided a great service both in terms of design and responsive to changing demands. I would be more than happy to recommend Insight Communication & Design to others.

Keith Ashby
Head of SHEQ & Risk
Independence Group NL

Insight Design provided Galileo with a great selection of design ideas and content for our web page, prospectus and marketing material. They were professional in all aspects of their work and most importantly, particularly for a company going through an IPO, they met all deadlines given to them. I wouldn’t hesitate in using Insight for any further work or in recommending them to other companies requiring design work to be completed.

Brad Underwood
Managing Director
Galileo Mining

Georgiou Group has worked with Insight Communications and Design for close to five years. Richard and his team have enabled Georgiou to deliver high-quality annual reviews, compelling websites and branding options for signage, corporate documentation and tenders. Insight is now delivering the maintenance of our four separate websites and is always on hand to offer support and guidance, ensuring our brand is never compromised.

Alisha Carter
Communications Manager
Georgiou