A strategically integrated approach and a clear focus for the communication & design effort was used to ensure MMA’s brand strategy was effective.
Strategically positioning your organisation or product within today’s competitive marketplace with an effective brand image is critical.
The attributes that are projected by this brand image need to position your brand in people’s minds as the most desirable. If the brand does not carry the power to achieve this, the level of communication effort needs to be greater to ensure the same results. To enhance your ROI, the better the level of visual brand appeal, the greater the chance is to lift both the brand’s awareness and its reputation.
Brand & Visual Positioning
Branding – Investor Relations
Branding – Recruitment, Careers
Branding – New Products
Branding – Community Engagement
Branding – Internal/Cultural Change
Designing a new identity, or logo, for your brand is clearly an art form. The logo must project your key attributes in a way that stands out from the crowd, is recognisable, and can be easily remembered without a great deal of effort.
A logo can be made up of both a symbol and a logotype. These components need to be able to work in unison, in vertical and horizontal configurations, and reproduce clearly when technically applied across a range of communication tools.
A well designed logo with that 'bit extra' - leads to far greater audience impact and appeal.
Product Range Logos
Project & Team Logos
New Brand Launches
An effective communication mix of advertising, websites and movie presentations, printed communication materials - such as reports, brochures, newsletters, magazines and catalogues - and signage and displays that stand out, will influence your clients to seek you out and help you to build stronger relationships with them.
The power of these tools should not be under-estimated. Each one is an essential part of the communication mix. The target audience will be positively influenced by the enormous visual appeal that these branded communications can provide through the use of amazing imagery and clever brand recognition devices. If they are well presented, and have the ability to impart a consistent message, this will ensure each one is a strong weapon within your armoury of communication tools.
websites & online ads
movies & 3D
advertising & billboards
reports & prospectuses
brochures & newsletters
interpretive signage & displays
signage - external & internal
office interior graphics
By developing a style guide to control the use of your logo and its application across your range of communications tools, there will be both uniformity and consistency in the way your brand is presented to its target audience.
The greater the level of brand consistency, the less people will be confused - which can be the result of seeing mixed messages projected through an erratically presented visual image that is not perceived as professional.
A strong and consistent image will lead to increased brand awareness, an enhanced reputation, and a greater ROI for the same level of expenditure on a poor brand.
logo use style guides
brand style manuals
signage style guides
recruitment advert style guides
Insight made it so easy. The process was a breeze, from providing excellent design concepts to executing final amendments on a tight timeframe. The team at Insight were always available when needed.
Insight Design have worked with Iluka on a number of design projects from websites, annual reports to internal communications and strategic communications planning. Their expertise in the entire design process from identifying the needs of the client, establishing audiences and creating a style that works for the organisation is first class.
Adviser, Corporate Affairs
Iluka Resources Limited
Insight Communication and Design are a passionate and talented team of designers and developers who work closely with us to achieve outstanding results. They recently produced a creative and engaging new website design for our company, and they continue to amaze us with their fresh ideas and innovative designs for our posters and marketing material. We love working with them and highly recommend them.
Since we moved to Insight for our corporate marketing and annual report production we have been nothing but impressed. The team at Insight are professional, creative and responsive and have produced excellent results for MMA Offshore. From the quality of the conceptual designs through to their efficient, timely and cost efficient project execution we would not hesitate in recommending Insight.
General Manager - Corporate Development
MMA Offshore Limited
Insight Communication & Design completed the design and production of Independence Group NL’s annual and sustainability reports a number of years. They provided a great service both in terms of design and responsive to changing demands. I would be more than happy to recommend Insight Communication & Design to others.
Head of SHEQ & Risk
Independence Group NL
Insight Design provided Galileo with a great selection of design ideas and content for our web page, prospectus and marketing material. They were professional in all aspects of their work and most importantly, particularly for a company going through an IPO, they met all deadlines given to them. I wouldn’t hesitate in using Insight for any further work or in recommending them to other companies requiring design work to be completed.
Georgiou Group has worked with Insight Communications and Design for close to five years. Richard and his team have enabled Georgiou to deliver high-quality annual reviews, compelling websites and branding options for signage, corporate documentation and tenders. Insight is now delivering the maintenance of our four separate websites and is always on hand to offer support and guidance, ensuring our brand is never compromised.