Western Australian Treasury Commission
Website | Brand Identity
The Western Australian Treasury Corporation fulfils the role of the State’s corporate treasury services provider working with its public sector clients to assist them to achieve sound financial risk management
Designing and programming a website to have the ability to be constantly updated easily by a wide range of content editors was a challenge. The site contains a lot of information and its complex navigation system needed to be as simple as possible so that people could easily drill down through the site to get where they wanted to go in only one or two clicks
The Western Australian Treasury Corporation logo, or brand identity, was out of date and needed to be modernised in a way that would enable it to have its own individual personality, sit separately to the State Government, but maintain a feeling of security, professionalism and low risk.
A simple, yet elegant, logotype was designed to achieve just that.