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5 Major Benefits of a Strong Company Brand
There are endless benefits of building and maintaining a strong brand. Here are five of the major benefits you can expect to see when you have a strong company brand:
- Customer recognition. Having a strong brand works to build customer recognition. This means when a customer is shopping for a particular product or considering a company to perform a service, they recognise your company in the running. Consumers are far more likely to choose a brand that they recognise over something unfamiliar, even if they don’t know a great deal about your company at the time.
- Competitive edge in the market. Your brand is what differentiates you in the marketplace. When customers recognise and back your brand, it helps lend a competitive edge to your company. The more recognition you receive and the more you build your brand, the more you will find that your brand elevates your company and is competitive with other well-known brands.
- Easy introduction of new products. When you already have a strong brand and loyal customers, it is often easier and less expensive to introduce new products or test them out before you further invest in them. If you have a loyal brand following, your customers will often be interested in your new products and even anticipate them being released.
- Customer loyalty and shared values. The recognition and elevation that a strong brand builds upon all lend to greater customer loyalty. Customers are attracted to brands that they share values with. When you build a strong brand, you need to convey these values to build an emotional connection with customers. Brand loyalty often lasts a lifetime and even transfers to future generations.
- Enhanced credibility and ease of purchase. Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole. As you build your credibility, you also build recognition, loyalty, and competitiveness. Everything goes hand-in-hand, and you’ll find that your credibility has a direct connection to customers ease of purchase. We want to buy from companies we like, know, and trust. If your brand is credible, you’re far more likely to get the sale.
We are passionate about providing businesses with more time to grow while generating creatively brilliant results. Send us a message telling us your pain points on branding or any other aspect of your marketing. We will schedule a free 30-minute consultation to get to know you and discuss your growth goals.
Enhance your reputation with an engaging brand
Strategically positioning your organisation or product within today’s marketplace with an effective brand image is critical.
Call the Insight Design Agency (Subiaco, Perth) for Branding, Identity, Logo Design, Graphic Design, Brand Strategy, Brand Awareness & Brand Positioning to build your business
Today people want a logo that is stylish and modern – one that will strongly project their name and visually appeal to their target audience when used across all communications.
Call Insight Perth to design a Logo to build your business awareness and recognition.
By developing a style guide to control the visual brand image so that it is consistently presented in the same way you can avoid confusion and mixed messages – and always be ‘on brand’
Insight made it so easy. The process was a breeze, from providing excellent design concepts to executing final amendments on a tight timeframe. The team at Insight were always available when needed.
Insight Design have worked with Iluka on a number of design projects from websites, annual reports to internal communications and strategic communications planning. Their expertise in the entire design process from identifying the needs of the client, establishing audiences and creating a style that works for the organisation is first class.
Adviser, Corporate Affairs
Iluka Resources Limited
Insight Communication and Design are a passionate and talented team of designers and developers who work closely with us to achieve outstanding results. They recently produced a creative and engaging new website design for our company, and they continue to amaze us with their fresh ideas and innovative designs for our posters and marketing material. We love working with them and highly recommend them.
Since we moved to Insight for our corporate marketing and annual report production we have been nothing but impressed. The team at Insight are professional, creative and responsive and have produced excellent results for MMA Offshore. From the quality of the conceptual designs through to their efficient, timely and cost efficient project execution we would not hesitate in recommending Insight.
General Manager - Corporate Development
MMA Offshore Limited
Insight Communication & Design completed the design and production of Independence Group NL’s annual and sustainability reports a number of years. They provided a great service both in terms of design and responsive to changing demands. I would be more than happy to recommend Insight Communication & Design to others.
Head of SHEQ & Risk
Independence Group NL
Insight Design provided Galileo with a great selection of design ideas and content for our web page, prospectus and marketing material. They were professional in all aspects of their work and most importantly, particularly for a company going through an IPO, they met all deadlines given to them. I wouldn’t hesitate in using Insight for any further work or in recommending them to other companies requiring design work to be completed.
Georgiou Group has worked with Insight Communications and Design for close to five years. Richard and his team have enabled Georgiou to deliver high-quality annual reviews, compelling websites and branding options for signage, corporate documentation and tenders. Insight is now delivering the maintenance of our four separate websites and is always on hand to offer support and guidance, ensuring our brand is never compromised.